{"id":97,"date":"2026-10-30T13:13:38","date_gmt":"2026-10-30T13:13:38","guid":{"rendered":"https:\/\/jodbs.com\/blog\/?p=97"},"modified":"2026-10-30T13:16:26","modified_gmt":"2026-10-30T13:16:26","slug":"instagram-tests-90-minute-videos","status":"publish","type":"post","link":"https:\/\/jodbs.com\/blog\/instagram-tests-90-minute-videos\/","title":{"rendered":"Instagram Tests 90-Minute Videos: What Creators Should Know"},"content":{"rendered":"

Instagram is testing a new video format that lets selected creators upload horizontal videos up to 90 minutes long. Called <\/span>Features<\/b>, the format targets podcasters, comedians, and other creators who make long-form content.<\/span><\/p>\n

Announced on October 26, 2026, the test marks Instagram’s latest attempt to compete with YouTube and keep viewers on its platform for longer.<\/span>
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What Are Instagram Features?<\/b><\/h3>\n

Features allow selected creators to publish full-length videos on Instagram. Unlike Reels, which focus on short, vertical clips, this format supports longer, horizontal videos.<\/span><\/p>\n

According to<\/span> TechCrunch<\/span><\/a>, Instagram first tested the format with creators in Brazil before expanding it to selected creators in the United States.<\/span><\/p>\n

The goal is simple: let people watch both short clips and full-length content without leaving Instagram.<\/span><\/p>\n

How Will Features Work?
\n<\/b>\"From<\/span><\/h3>\n

Instagram is also testing a feature called <\/span>Clips as Reels<\/b>. It lets creators share short clips that link directly to a full-length video.<\/span><\/p>\n

For example, a podcaster could upload a 60-minute interview and publish short clips featuring the most interesting moments. Viewers who want the full conversation can then open the longer video.<\/span><\/p>\n

Instagram plans to support this viewing experience through its mobile app and TV app.<\/span><\/p>\n

This could help creators reuse existing content and introduce their work to new audiences.<\/span><\/p>\n

Is Instagram Trying to Compete With YouTube?
\n<\/b>\"Instagram<\/b><\/h3>\n

Yes, the move puts Instagram in more direct competition with YouTube for long-form viewing.<\/span><\/p>\n

YouTube already supports full-length videos and offers advertising revenue sharing to eligible creators. Instagram, meanwhile, has built much of its video experience around Reels and short-form discovery.<\/span><\/p>\n

Features could help Instagram attract podcast episodes, interviews, and other content that viewers might otherwise watch on YouTube.<\/span><\/p>\n

However, Instagram has tried long-form video before. Its IGTV product launched in 2018 and was discontinued in 2022.<\/span>
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\n<\/span>Instagram Video Upload Duration:<\/b><\/p>\n