Instagram Tests 90-Minute Videos: What Creators Should Know

Instagram is testing a new video format that lets selected creators upload horizontal videos up to 90 minutes long. Called Features, the format targets podcasters, comedians, and other creators who make long-form content.

Announced on October 26, 2026, the test marks Instagram’s latest attempt to compete with YouTube and keep viewers on its platform for longer.

What Are Instagram Features?

Features allow selected creators to publish full-length videos on Instagram. Unlike Reels, which focus on short, vertical clips, this format supports longer, horizontal videos.

According to TechCrunch, Instagram first tested the format with creators in Brazil before expanding it to selected creators in the United States.

The goal is simple: let people watch both short clips and full-length content without leaving Instagram.

How Will Features Work?

Instagram is also testing a feature called Clips as Reels. It lets creators share short clips that link directly to a full-length video.

For example, a podcaster could upload a 60-minute interview and publish short clips featuring the most interesting moments. Viewers who want the full conversation can then open the longer video.

Instagram plans to support this viewing experience through its mobile app and TV app.

This could help creators reuse existing content and introduce their work to new audiences.

Is Instagram Trying to Compete With YouTube?

Yes, the move puts Instagram in more direct competition with YouTube for long-form viewing.

YouTube already supports full-length videos and offers advertising revenue sharing to eligible creators. Instagram, meanwhile, has built much of its video experience around Reels and short-form discovery.

Features could help Instagram attract podcast episodes, interviews, and other content that viewers might otherwise watch on YouTube.

However, Instagram has tried long-form video before. Its IGTV product launched in 2018 and was discontinued in 2022.

Instagram Video Upload Duration:

• Old Instagram Normal Video: Up to 60 minutes (desktop, eligible accounts).
• Old Instagram Reels: Up to 90 seconds.
• Old IGTV: Up to 15 minutes (mobile) and 60 minutes (desktop)

The new test takes a different approach by connecting longer videos with Reels and Instagram’s existing audience.

Will Instagram Pay Creators for 90-Minute Videos?

This remains a key concern.

As reported by The Verge, Instagram has not announced a standard advertising revenue-sharing program for Features.

The company says it is exploring ways for creators to earn money through brands, fans, and Instagram. However, it has not confirmed a general payout model.

For now, creators should not assume that views on long-form videos will automatically generate income.

Can Everyone Upload 90-Minute Videos?

No. Features are currently in a limited test, and Instagram has not announced a worldwide launch date.

Creators should check their account for access and follow official Instagram updates. Having a creator or professional account does not guarantee access to the test.

What Should Creators Do Now?

If you already make podcasts, interviews, or long-form videos, consider preparing content that you can reuse if you gain access.

• Keep publishing on your existing platforms.
• Identify short clips that could lead viewers to a full episode.
• Check whether Features become available to your account.
• Track views, watch time, engagement, and business results before investing more time.

You do not need to change your entire content strategy based on a limited test.

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Conclusion

Instagram’s 90-minute video test gives selected creators another way to share long-form content. Its main appeal is the link between short Reels and full-length videos.

But access remains limited, and creator payments are still uncertain.

For now, keep your existing channels active and watch how Instagram develops Features before making major changes to your strategy.